2024 Ecommerce Holiday Planning for Print on Demand
As an e-commerce business, print-on-demand companies recognize that the holiday season is not only the busiest but also the most lucrative time of the year. To maximize success in 2024, your holiday planning guide should emphasize the latest trends, strategies, and actionable insights, enabling you to stand out in a competitive market.
In 2022, consumers spent up to $211.7 billion in ecommerce sales for the holiday season, and while there are conflicting reports that consumers this year will cut down on holiday spending due to inflation, valuable insights can help drive your products to the right customers.
Holiday Ecommerce Tip #1: Run a 12 Day Promotion Before Christmas
The 12 Days of Cyber in early December leading up to Christmas Eve present a prime opportunity to engage last-minute shoppers. These high-value customers are often more inclined to make purchases, and strategically timed promotions during this period can create a sense of urgency, encouraging them to convert and complete their purchases.
Holiday Ecommerce Tip #2: Offer a 30% Discount
If you are looking to drive sales and don’t know where to start with your holiday ecommerce strategy, offer a 30% discount. Surveys have shown that most consumers are more likely to buy a product when it is 30% off, with nearly half of the respondents stating that this number would convince them to shop. Paired with a flash promotion, you can start to see your ecommerce holiday planning working.
Holiday Ecommerce Tip #3: Extend Your Black Friday Sale to Loyal Customers
From November 29th to December 2nd, businesses often experience a lull in revenue as many consumers have already completed their holiday shopping. To maintain momentum, consider implementing a ‘bonus sale’ following this period, offering a smaller yet more exclusive discount compared to Black Friday promotions. A personalized ‘thank you’ offer can be extended to customers via targeted emails, showcasing products aligned with their past purchases. Additionally, leveraging social media can help amplify the promotion, enhancing the perception of exclusivity and driving continued engagement.
Prepare for the Holiday Season with the Right Manufacturing Partner
It is not just about implementing strategies, you need the supplies and support of a white-label printing company that can help move your products fast and scale with you this holiday season. Sensaria’s global facilities fulfill personalized products to your customers around the world quickly and reliably. Professional quality products at your fingertips with multiple integration options. Let’s connect.