By Jen Corbett, Director of Art at Sensaria
The emergence of popular home decor trends is a result of more than fleeting stylistic preferences. Through a strategic fusion of scientific analysis and design expertise, industry professionals can anticipate consumer desires well in advance. Understanding and representing these trend designs is crucial for success in the printing market.
From Macro to Micro: How Trends Emerge
Trends evolve over time, influenced by a combination of factors. Here’s a simplified breakdown of the process:
- Macro Trends: These are broad cultural and design themes that emerge throughout a year. Think “sustainability” or “focus on wellness.”
- Seasonal Forecasts: Macro trends are then broken down into quarterly forecasts specific to each season. Spring/Summer might focus on light and airy vibes, while Fall/Winter embraces cozy textures.
- Design Narratives: Finally, these seasonal forecasts are translated into 10-12 distinct design stories. These narratives have specific color palettes, patterns, and materials, giving them a unique personality.
It’s important to consider the full scope of trends from macro to micro as you consider content for your print-on-demand brand. Sensaria Art takes a holistic approach in analyzing the upcoming trends that our artists will pursue; this allows you a wide variety of trending content for your print-on-demand products.
Unveiling the Upcoming Season’s Top Design Trends
It’s important to note that trends are considered well in advance of time to allow adequate planning and design of content. Let’s explore our top trend designs for Spring/Summer 2025.
BOHO – Sol-Ful Craft
This bohemian story celebrates vibrant colors, handcrafted textures, and personal heritage. Think travel-inspired textiles, warm earth tones with pops of sunshine yellow, and a focus on quality, sustainable materials.
TRADITIONAL – Sentimental Tapestries
This trend embraces the farmhouse and cottagecore aesthetics with a modern twist. Biophilic design (think incorporating plants!) takes center stage, alongside hand-painted florals, vintage landscapes, and classic equestrian or dog motifs.
COASTAL – Coastal Cabana
This trend embraces the farmhouse and cottagecore aesthetics with a modern twist. Biophilic design (think incorporating plants!) takes center stage, alongside hand-painted florals, vintage landscapes, and classic equestrian or dog motifs.
MINIMALISM – Seeking Serenity: Minimalush
For those in the printing market who crave a calming haven, this design narrative offers an escape. This approach reimagines minimalism for ultimate comfort. Clean lines and uncluttered spaces create a sense of luxury, with a focus on warm neutrals and natural textures like limestone and walnut.
MAXIMALISM – Bold and Beautiful: Maximalism Makes a Statement
If you love a vibrant explosion of color and texture, this Dopamine Design trend design is for you.
This maximalist story celebrates bold colors and traditional artistic techniques. Think layered collages, metallic accents, and a focus on the artistry behind each piece.
If you are not currently leveraging custom content and trend designs for your print-on-demand business, reach out to us today to learn more. Sensaria Art offers an extensive library of owned and licensed art content through our World Art Group brand that caters to a wide range of subject matter and the top printing industry trends.
For those looking for more information on trend designs and trending prints, you can watch our Spring 2024 Trend Talk Webinar below and download the deck here.